Luxury Alcohol and Intellectual Property
We analyzed the luxury alcohol market and how important intellectual property is to be a competitor in this market. Trade dress such as packaging and bottle design and trademarks such as names and logos are very important factors in the success of a brand. We spoke to the Global Brand Director of Don Julio and an Intellectual Property lawyer from Diageo, one of the largest alcohol corporations in the world. We presented our project through the creative medium of a video. We hope you will check it out!
References:
Kattwinkel, L. J. (2019). Trademark and trade dress.Retrieved from: https://www.aiga.org/sites/default/files/2021-02/Trademark_Trade_Dress_2019.pdf
Blau, R. M. (2024, April 1). Trademarks and standards of identity are vital to the alcohol beverage industry. Retrieved from: https://www.gray-robinson.com/docs/trademarks-and-standards-of-identity-are-vital-to-the-alcohol-beverage-industry.pdf
Harbin & Snow (2017, August 16). Legal issues within the beverage industry. Retrieved from: https://www.hsblawfirm.com/connect/blog/2017/legal-issues-within-the-beverage-industry
Schuemann, D.,(2021, June 17) Copyright vs. trademark for alcohol branding: Drink with your eyes. Retrieved from : https://drinkwithyoureyes.com/copyright-vs-trademark-for-alcohol-beverage-branding/#:~:text=In%20the%20world%20of%20alcohol,yourself%20in%20an%20infringement%20lawsuit.
JD Supra. (2023). Understanding the importance of trade dress protection for your distinct and non-functional product designs and packaging. https://www.jdsupra.com/legalnews/understanding-the-importance-of-trade-4797588/
Wick, L. S. (n.d.). 420 Bottle Design. Review Board Opinions | U.S. Copyright Office. https://www.copyright.gov/rulings-filings/review-board/
Cullen, C. (2021, April 26). Staying on top of intellectual property. The Gin Guild. https://www.theginguild.com/ginfeatures/staying-on-top-of-intellectual-property/