Animator Jorge R. Gutierrez, and South Park

Jorge R. Gutierrez is an award-winning animator, filmmaker, and storyteller known for his visual style and narratives rooted in his cultural heritage in Mexico. Through his animated work, he often transmits a message about being yourself, staying authentic, and following your heart.

Mr. Gutierrez was born in Mexico City and grew up in Tijuana. Mr. Gutierrez received his bachelor’s and master’s degrees in animation from the California Institute of the Arts (CalArts). He is widely known for his popular, award-winning animated series ‘El Tigre: The Adventures of Manny Rivera,’ and ‘Maya and the Three,’ and animated film ‘The Book of Life.’ 

In 2008 and 2009, ‘El Tigre: The Adventures of Manny Rivera’ won six Daytime Emmy Awards, including individual awards for Mr. Gutierrez and his wife, Sandra Equihua, for character design, and in 2008 the Annie Award for Best Animated Television Production for Children. In 2022, ‘Maya and the Three,’ won four Children’s and Family Emmy Awards, and also an Annie Award for Best Animated Television/Media Production for a Children's Audience. Finally, his animated film ‘The Book of Life’ received the Annie Award in 2015 for Outstanding Achievement in Character Design in an Animated Feature Production, and earned twenty-nine other nominations, including most notably Golden Globes USA and Critics Choice Awards nominations for Best Animated Feature.

During a TED Talk in 2014, he mentioned that he was turned down multiple times by studios because they claimed there was not a demand for his Latino content, until Sony agreed to buy his work. There, Mr. Gutierrez created his first animated series called ‘El Macho, which reflected his early childhood life experiences, “…I’ve always written about my life… all the experiences I’ve lived, that’s my biggest inspiration…” (Gutierrez, 2014, 5:23).

Mr. Gutierrez Interview Highlights:

  • During the interview, Mr. Gutierrez explained the creative process and the process of pitching his ideas to get animated films or series made.

  • Mr. Gutierrez explained his favorite part about being a director.

  • We asked Mr. Gutierrez about copyrights relating to his work since the stories and characters are so intensely personal to him.

During the interview, Mr. Gutierrez mentioned some of the legal aspects in the animation industry related to copyright law: the balance of rights between creators and studios. In the case of ‘The Book of Life,’ Mr. Gutierrez's copyrights to the story and characters he created were acquired by a studio. However, because of a negotiated contract by his agent, Mr. Gutierrez remains attached to the film, so if derivative works of ‘The Book of Life’ or its characters—such as sequels or merchandise—are ever produced, Mr. Gutierrez will be compensated and/or have the right to participate in their creation. 

  • Mr Gutierrez told us about his biggest influences as a child—his father and grandfather—and about a big influence in his career: three-time Oscar winner Guillermo del Toro, who was his producer in ‘The Book of Life.’

  • Mr. Gutierrez explained how he found his voice as a young artist.

  • We asked Mr. Gutierrez about the character design process in his animated films and series.

  • We asked Mr. Gutierrez what the big award show experience was like when he was nominated for Best Animated Feature at the Golden Globes and Critics Choice Awards.

  • He also told us about his experience working on The Simpsons Treehouse of Horror XXXV.

South Park and Copyright Infringement 

South Park is a wild, no-holds-barred comedy. This show doesn’t just push boundaries—it blasts right through them, turning uncomfortable topics into animated satire. But here’s the twist: how does South Park ‘get away’ with incorporating elements of others’ copyrighted works without crossing the line into copyright infringement? 

In copyright law, the owner of the work has the exclusive right to copy, distribute copies, create derivative works, and perform the work in public, in person, or digitally. Although certain exceptions allow others to use copyrighted content, these cases are limited. U.S. copyright law provides an exception under the “fair use” doctrine under section 107 of the Copyright Act to determine when copyrighted material can be legally used without permission. For such fair use exceptions, four key factors are considered:

1. Purpose and Character of the Use: This factor is about transformative use. Uses that add new expression or meaning to copyrighted works are favored under the fair use doctrine. Non-commercial, educational uses are also more likely to qualify as fair use. On the other hand, purely commercial uses are less likely to be considered fair use.

2. Nature of the Work: Factual works, such as scholarly or news articles, are more likely to qualify for fair use than purely creative ones.

3. Amount and Substantiality: Using smaller portions of a work favors fair use, especially when the copyrighted work is broken down into smaller pieces rather than using the entire work.

4. Effect on the Market: If the use harms the original work’s market or potential revenue, it is less likely to qualify as fair use, ("U.S. Copyright Office Fair Use Index," 2023).

These four factors are reviewed carefully and applied by the court in every case. When a copyright infringement case is brought to court, the judge will ask for evidence and compare the substantiality of the derivative work against the original copyrighted work. The court will then decide the winning party based on the evidence provided.

For example, the animated show South Park frequently uses parody, often exaggerating and satirizing real-life figures and events. The Copyright Act considers parody a type of fair use, meaning creators don’t need permission to parody copyrighted content, (Williamson, 2021). Shows like South Park also reference, comment on, or make fun of characters or situations, which can be transformative, making them distinctive enough while still referring to the original source. For instance, in Season 26, South Park featured Prince Harry and Meghan Markle but rebranded them as “the Prince of Canada” and “his wife.” Prince Harry’s memoir Spare was also included in the episode, but the title was changed to “WAAAGH.” These modifications can fall under the fair use doctrine without risking copyright violations. South Park creators often create bold examples of fair use through their creative parodies.

It is not a surprise that South Park has been involved in several cases and controversies around copyright infringement, both as a defendant and a plaintiff. Here is an example:

Brownmark Films, LLC v. Comedy Partners (2012)

The music video “What What (In the Butt)” (WWITB) is a silly video created by Samuel Johnson (Samwell) that made him an internet celebrity in 2007.

In 2008, South Park released an episode with its version of the WWITB video (which was owned by Brownmark). Two years later, Brownmark sued Viacom and Comedy Central, the channel that owns South Park, alleging that the South Park version of their video was copyright infringement. However, the judge concluded that the South Park version of the video fell under the fair use doctrine.

The court concluded that South Park's use of the music video constituted fair use (Loeb, 2011). The judge said, “to lampoon the recent craze in our society of watching video clips on the internet that are — to be kind — of rather low artistic sophistication and quality” (Loeb, 2011). In other words, the plaintiff’s work is transformative in that it only used some parts of the original work and engages in commentary of the original work. South Park’s version of the video replaces the African American male singer with Butters, a nine-year-old dressing up in different costumes, as shown in the video below:

As to the other factors, the court concluded that the amount of use of the original work was minimal (Loeb). South Park only used a few lines of the video to accomplish the goal of commenting, giving the plaintiff the advantage to fall under the fair use doctrine based on the amount and substantiality (Loeb, 2011).

The judge concluded that South Park’s version of the original work increased the popularity of the original work, giving Brownmark more audience and revenue rather than damaging it. “In fact, in this respect, it is most likely that South Park’s use would have spurred demand for the original, making the viral video’s spread more rapid after its exposure to a national television audience” (Gardener, 2011).

Determining copyright infringement and fair use can be difficult. The main aspect to keep in mind when looking at cases is the four factors of the fair use doctrine and their applications. In this case, the U.S. District Court ruled in favor of South Park, concluding that their version of the WWITB video fell under fair use because of its transformative nature, amount and substantiality, and potential increase in the market popularity for the original work.

References 

1. “Limitations on exclusive rights: Fair use” (2022). U.S. Copyright law (Title 17 of the U.S. Code) (p. 40).

https://www.copyright.gov/title17/title17.pdf#page=39

2. Gardener, Eriq (2011).  “South Park’ Wins Lawsuit Over ‘What What (In the Butt)’ Parody (Exclusive).” The Hollywood Reporter.

https://www.hollywoodreporter.com/business/business-news/south-park-wins-lawsuit-what-210849/

3. Google Scholar (2012). Brownmark Films, LLC v. Comedy Partners, 682 F.3d 687 (7th Cir. 2012).

https://scholar.google.com/scholar_case?case=16761650163350790637&q=brownmark+films+v.+comedy+partners&hl=en&as_sdt=2006&as_vis=1&scilh=0

4. US Copyright Office (2023). ”U.S. Copyright Office Fair Use Index.” Copyright.gov

https://www.copyright.gov/fair-use/ 

5. Williamson, Erin (2021). “Is My Parody Fair Use?” Copyright Alliance.

https://copyrightalliance.org/is-my-parody-fair-use/

6. “Brownmark Films, LLC v. Comedy Partners, et al.” LOEB & LOEB LLP (2011).

https://www.loeb.com/en/insights/publications/2011/07/brownmark-films-llc-v-comedy-partners-et-al

7. “Every picture tells a story -- The Book of Life | Jorge R. Gutierrez | TEDxKids@SMU.” YouTube, uploaded by TEDx Talks, Nov 6, 2014.

https://www.youtube.com/watch?v=Aip5J55xbIQ  

8. "Jorge R. Gutiérrez (II)." IMDb. Retrieved November 25, 2024, from

https://www.imdb.com/name/nm1509613/

9. “El Tigre: The Adventures of Manny Rivera.” IMDb. Retrieved November 25, 2024, from

https://www.imdb.com/title/tt0805837/

10. “Maya and the Three.” IMDb. Retrieved November 25, 2024, from

https://www.imdb.com/title/tt8787772/

11. “The Book of Life.” IMDb. Retrieved November 25, 2024, from

https://www.imdb.com/title/tt2262227/